LONDON and SAN MATEO, Calif., July 8 /PRNewswire-FirstCall/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based enterprise resource planning (ERP) / financial suites, today unveiled NetSuite OpenAir, new professional services automation (PSA) and services resource planning (SRP) software for the UK and European marketplace specifically designed to help global professional services organisations automate and manage key aspects of their business - from marketing to project management, service delivery, billing, revenue management and driving repeat business from existing clients.NetSuite OpenAir addresses the unique and demanding needs of international mid-size and enterprise-class services organizations that need local, in-country control over key business processes, functions and workflows, as well as real-time global visibility across their entire business. This powerful capability enables services organizations to replace their current hairball of disparate, costly and often poorly integrated applications with an integrated suite that unifies project and resource management, project tracking and accounting, time and expense management, customer relationship management (CRM) and full enterprise resource planning (ERP) functionality.
NetSuite OpenAir for international companies is a powerful solution that has the potential to do for services businesses what SAP's R/3 software did for the manufacturing industry in the early 1990s with its pioneering work in establishing best practices for ERP.
"NetSuite OpenAir is a must have for any professional services organization trying to operate and compete on a global scale," said Zach Nelson, CEO of NetSuite. "It's a critical solution designed specifically to help international services businesses meet the challenges of global services delivery while maximizing resource utilization, operational efficiency and project profitability."
The PSA/SRP Market Opportunity in EMEA
According to IDC Research, uptake in SRP will grow rapidly, with more than a 10 percent annual growth every year through 2013. By then, the global SRP market will exceed US$3 billion. NetSuite's established customer base and value added reseller (VAR) footprint in Europe indicate a strong regional demand for cloud computing professional services solutions.
Services organisations today contend with fierce competition, global expansion challenges, intense cost reduction pressures and ever growing demands for better services from clients. In order to survive and thrive, especially in today's economic environment, services organisations have to find ways to improve productivity and efficiency, provide better services to clients, gain more agility and stay nimble while reducing costs.
"Economic and competitive pressures make SRP a must for companies with significant services revenue," said Mike Fauscette, Group Vice President of Software Business Solutions at IDC. "Siloed resources and administrative overhead are profitability killers, and SRP solutions provide the kind of proven, repeatable practices that can streamline a services organisation of virtually any size."
NetSuite's PSA and SRP solutions provide services organisations with end-to-end, automated management of the entire services lifecycle allowing them to quickly realise benefits by abandoning archaic software systems, ad hoc spreadsheets and email lists to manage critical client projects. For the first time services companies can fully take advantage of the dramatic cost savings, service delivery improvement and productivity benefits of cloud computing.
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